.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in equity capital every year, have raised virtually $360 million so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That downturn is because of market concentration, improved regulative pressures, as well as financial uncertainties.ADWEEK spoke to 5 VCs who continue to acquire adtech business, even with these difficulties, concerning what they are seeking and also what they avoid. Perhaps unsurprisingly, these real estate investors are targeting chances in privacy-focused innovations as well as industry-specific areas like connected TV.