.2Performant, a Romanian technology and also associate advertising solutions business, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it means to obtain the Profitshare partner networks in Romania and Bulgaria from Transformation Marketing. At the same time, Dante International, the manager of eMAG, will definitely become an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors concluded a preliminary arrangement to acquire the Profitshare.ro as well as Profitshare.bg partner systems owned by Sale Advertising S.R.L. and Sale Marketing EOOD.
The arrangement describes the principles of the deal as well as is not officially binding, according to the firm push cited by Economedia.The operation involves the move of the Profitshare organization lines from Conversion Advertising and marketing S.R.L. and also Conversion Marketing EOOD (as dealers) to 2Performant (as the shopper). Dante International S.A.
(a large number investor of Conversion Advertising S.R.L.) will certainly belong to business transfer arrangement as a guarantor.” Once the Profitshare transaction is completed, our team will certainly expand our present ability as well as diversify our client portfolio in both Romania and also Bulgaria. Our company still possess a handful of necessary measures to accomplish, but I am actually confident that the groups involved in the transaction on each sides will certainly deal with to accomplish all of them efficiently. Our experts are going to introduce our post-acquisition plans after wrapping up the acquisition according to the ultimate contract,” stated Dorin Boerescu, CEO and Co-Founder of 2Performant Network.The transaction price is RON 4.3 million, and will be actually paid for 55% in cash money and also 45% in 2Performant reveals by means of a funding boost..” 2Performant is actually a younger and vibrant provider with market values that resonate with our company.
Our team expect that, after the purchase is actually completed, the Profitshare service mixed with 2Performant is going to provide better market value to its clients,” said Tudor Manea, General Manager of Dante International SA.2Performant additionally keeps in mind that a number of actions remain to complete and also wrap up the transaction, such as the prosperous finalization of the due carefulness analysis through 2Performant.Profitshare was actually introduced in 2012 and also presently possesses a profile of 250 affiliate plans (including the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Image resource: the provider).